Static Intercept vs Intercept-2

Last Updated on Tuesday, 26 May 2015 12:28 Written by Albert Greenhut Friday, 6 June 2014 05:47

Less than a week ago the winners for the 2014 Apple Design Awards were announced. Past winners of the awards include Where’s My Water, Guitar Hero, AOL Radio, and a World of Warcraft release. Each of these won for a different reason because Apple’s broad criteria states, possibly overly simply, that the winning designers “combined design and technology in creative, compelling, and powerful ways.” I have seen speculation on these criteria elaborated upon using words like intuitive, elegant, engaging, and exciting. All of these ring true when I remember the first time I picked up an Ipod, with its pinwheel interface, and figuring it out within seconds of toying with it, and again when I first encountered an Iphone, with its touch screen and a one button navigation system. It seems like the leading companies are the ones that figure out balance of usefulness and these other adjectives, Apple has become a staple of this type of design and continues to build their brand by celebrating it with awards like this. When thinking about design simplicity and elegance come to mind, but the true test of greatness are these virtues combined with true functionality.