The End of an Era?

Last Updated on Tuesday, 26 May 2015 11:22 Written by Albert Greenhut Thursday, 6 February 2014 05:23

The first iPod came out in 2001, with 5 GBs of storage and the slogan “1,000 songs in your pocket.” Now different versions can hold up to 160 GBs and 40,000 songs. The original black and white screen has been replaced by not only a color screen but an HD one. Apple has done a lot of things right with the iPod, but when Steve Jobs said that the best iPod that Apple made was the iPhone, I believe he was wrong. Having these devices separated is a nice feature, why? Because if I am at the gym, library, on a walk, or if I just want some quiet music, I do not want to be interrupted, or even have to consider the possibility of being interrupted. I understand, use, and celebrate airplane mode, but that feature does not thoroughly solve my dilemma. Also, combining these two devices leads to a greater expense if it gets damaged at the aforementioned gym or while on a run. With these devices converging there are rumors that Apple might obsolete the iPod. (According to

When companies shut down a product line there is no guarantee that it is going to be gone forever. There are many individuals who are heavily invested in Apple’s products, so if the iPod does go, I don’t think it will be gone for long. It has become common practice that when a manufacturer obsoletes a product they keep the machinery and spare parts on hand, in case they need to get back into production.  German car manufacturers follow this model when they create a new line of vehicles or when they redesign the car, mainly due to legislation requiring that they keep spares for 15 years beyond the end of a model or change.  The problem with obsolescence is that it is not simply setting up production again, it often means re-engineering the part. Intercept Technology has been qualified by The German Auto association to provide long term protection for electronic and metal components. This means that any piece of a car that is being changed or redesigned can be safely held in an Intercept bag for reintegration for at least the minimum 15 years required by law and put immediately back into use without the need to clean or de-oil the part. The iPod has grown exponentially in only a dozen years, so if Apple were to discontinue this product they could simply put key components, chips, assemblies or manufacturing components into an Intercept Technology or RIBS MVTR bag.   Then they would not have to worry about damage to sensitive components or electronics, thanks to the reactive barrier properties of the Intercept Technology.