The Genuine Article

Last Updated on Tuesday, 26 May 2015 01:03 Written by Albert Greenhut Tuesday, 18 November 2014 05:53

The Tycoon line of games (Rollercoaster Tycoon , City Tycoon, and Railroad Tycoon to name a few) is a popular line of video games where players can design and operate their own business or cities. There was a title of the same concept released in 2013, Game Developer Tycoon. The premise was that the player could make choices about what kinds of games to develop and then actually market and sell the games to see the results and hopefully grow their businesses from their garage businesses into empires.

The, small and independent, game developers decided to release one copy of the game for sale and then release a second copy, directly onto a bit torrent site (an online software sharing site that is used for free software sharing). The trick was that the one designed for the bit torrent site was programmed identically except that it would let the user play up to a point but then sales of their developed video game would start slumping (and the company would eventually fail) because of free online sharing and piracy.

The developers found that on the first day that they were selling the game over 90% of the users had the pirated version and the rest had bought the real version. Ironically some users playing the free version took to message boards to complain that they could not generate sales because of pirating.

The irony here is entertaining, even the independent developers recognized it, but the main point is that sales (fictional or not) are lost to pirating and imitation goods (the International Chamber of Commerce estimates that by the year 2015 the value of the sale of counterfeit goods will reach $1.7 trillion). The Intercept Technology™ family of products has been used successfully for years in anti-counterfeiting packaging schemes. Partly it is the very unique electrical properties which can be instantly measured and verified, partly it is the inherent light reflective properties provided by the Copper, but mainly it is because the base Intercept Technology cannot be duplicated, allowing these other properties to remain unique in the marketplace.

Contact us and let us work with your marketing group, or your product or packaging design staff so that we can let you know how the proven anti-corrosion, anti-static, volatile free barrier packaging system can also be used as anti-counterfeiting packaging. Intercept Technology is simply better protection.